Top 10 Social Media Platforms Australia

Social Media Platforms You Should Know Before You Visit Australia

We all have a love-hate relationship with our social media accounts with the help of Social Media Platforms, but we are all still dependent on them. The number of active users on social media Platforms in Australia is growing daily, and Aussies are increasingly addicted to it. In Australia, 2019 is regarded as a turning point for social media. A lot of the big platforms came out and gained a lot of user popularity, yet in a similar vein, several networks lost their users and popularity. According to statistics, more than 80% of Australians use social media, including 86% of individuals in their 40s. Here, we talk about some of the well-known social media sites in Australia.

Top 10 Social Media Platforms

1. Facebook

In Australia, Facebook is used by 17,000,000 unique users per month, according to statistics. Facebook earns the title of most popular social network in Australia with this level of traffic to social networking sites. More than 60% of Australians, according to estimates, have Facebook accounts, and about 50% of those people go on regularly. According to some studies, Facebook is used by more than 95% of Australians who use social media. In terms of gender, 97% of female Facebook users and 91% of male Facebook users. Because 90% of businesses use Facebook to boost their visibility and clientele, it is well-known among the business community. Facebook is one of the best Social media platforms.

social media platforms

2. YouTube

You do not need to frequent YouTube in order to be there. YouTube receives more than 15,000,000 unique viewers every month from Australia. Millions of users still visit YouTube at least once a month, despite the fact that Australians are not as obsessed with it as they are with Facebook. YouTube is a popular app on social media platforms. More than 15 million Australians, or more than half the country’s population, view multiple YouTube videos each month. We are all aware that videos are among the most interesting online material. Compared to text or images, the sort of content in videos draws a larger audience. However, only 17% of business owners have a YouTube channel.

social media platforms

3. Instagram

With more than 9,000,000 active users each month, Instagram is predicted to overtake Facebook as the most used social network in Australia by the year 2020. In Australia, it is the top image-sharing website. The number of subscribers on this social network has almost doubled since last year, making it one of the fastest-growing networks. Even though it is expanding very quickly, adults are less likely to be familiar with it. According to statistics, 70% of Instagram users are under 30 years old. Because 39% of medium-sized firms, 20% of large enterprises, and 19% of small businesses in Australia are found on this networking site, this kind of network is likewise quite well-known among business owners. Instagram is a popular app on social media platforms.

social media platforms

4. WordPress

The most widely used content management system (CMS) in Australia is reportedly WordPress. There are more than 5,800,000 users monthly on WordPress.com. Its popularity is rising with time, and it will continue to rise as long as Australians continue to launch new companies and blogs. WordPress’ popularity in Australia is largely due to its user-friendliness and numerous customizability options. Its adoption as the most popular CMS is also largely due to the fact that it hosts your company website for free. WordPress is a popular app on social media platforms.

social media platforms

5. WhatsApp

One of the most incredible social networking sites in Australia is WhatsApp. More than 7,000,000 users are actively using it, and since 2017, the number of users has increased. Generally speaking, it is a flexible instant messaging service that is utilized by more than a billion individuals worldwide. Although Facebook paid $22 billion to acquire WhatsApp in 2014, most people still use Facebook Messenger. More than half of Australians use WhatsApp daily, and the country is immensely fond of it.

social media platforms

6. LinkedIn

4,500,000 different people use LinkedIn each month, which is sometimes referred to be Facebook for professionals. Men who work as professionals are most likely to use this social networking site. In Australia, 14% of women are known to use LinkedIn, compared to about 22% of men who use it for business connections. According to statistics, 22% of Queensland’s population uses LinkedIn. According to certain statistics, 41% of medium-sized businesses and 35% of small businesses use LinkedIn, compared to 82% of large businesses. LinkedIn is the most popular social media platform for businesses after Facebook. Linkedin is a popular app on social media platforms.

social media platforms

7. Snapchat

Snapchat is one of the most popular social media platforms in Australia with 6,400,000 daily users. The number of Snapchat users in Australia has been consistent over the previous few years. More than a million unique user accounts use Snapchat daily. It is a transient app for sharing pictures and videos. Snapchat users who are younger than 30 make up 77% of its user base. One of the most crucial aspects of this platform, which is extremely user-friendly, is that all of its visual material degrades with time. Snapchat is a popular app on social media platforms.

social media platforms

8. Tumblr

With more than 3,800,000 unique monthly visits, Tumblr is a hugely popular website that attracts a lot of younger Australians. Even though this website is incredibly well-liked, its relevancy is causing it to consistently drop in the search engine results. The primary content of Tumblr profiles is typically comics, response gifs, and movie quotations. Newspapers, TV networks, and several game developers have also found their way to Tumblr.

social media platforms

9. Twitter

Approximately 4,700,000 unique active users visit Twitter each month. Due to Twitter’s strict rules about tweet length, the platform is placing a greater emphasis on visual material. Twitter is quite popular among young people because 70% of its users are between the ages of 18 and 29. While other websites continue to grow in popularity, Twitter is losing users. It has been noted that many people have left this social media platform since 2016, however, there are still a large number of active users.

social media platforms

10. Tinder

The most popular dating app in Australia is Tinder, which receives 3,000,000 monthly users. This dating app has swiftly expanded in only a few years; more than a million new users joined it last year alone. For affluent singles, Tinder began premium-priced services in 2016. Other internet platforms, like LinkedIn, have been influenced by Tinder’s merciless swipe function. Start looking for your ideal partner in Australia right away on Tinder, a wonderful platform where you can find a match of your choosing. This is the best Social media platform in Australia.

social media platforms


Australia has a total population of 24.4 million, according to census data from the Australian Bureau of Statistics Population Clock. Around 17 million Australians use Facebook out of this total population, making up almost 70% of all internet users in Australia. Due to the high level of social networking use among Australians, social media companies are quite well-liked there.

What social media platforms are most popular in Australia?

Facebook appears to have more to offer, despite the fact that private messaging is its main area of business. Among Australian online shoppers, Facebook, Messenger, and Instagram continue to be the most popular social media platforms.


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