How Much Do Top Social Media Influencers Really Make in 2024-2025?

 

1. Kayla Itsines – Fitness

• Instagram: @kayla_itsines
• Known for: Fitness guides, workout programs, and the popular Bikini Body Guide (BBG).

Kayla Itsines, a prominent fitness influencer and entrepreneur, has built a substantial income from her social media presence, fitness programs, and related business ventures. While exact figures can vary, it’s estimated that Kayla earns millions annually through various income streams. Here’s a breakdown:

Social Media Earnings:

• Instagram: With over 15 million followers, Kayla can command high fees for sponsored posts. It’s estimated that she earns anywhere from $50,000 to $150,000 per sponsored Instagram post, depending on the brand and the nature of the collaboration.

Fitness App and Programs:

• SWEAT App: Kayla’s fitness app, SWEAT, which offers her BBG (Bikini Body Guide) programs and other fitness content, is a major revenue generator. The app reportedly earns over $100 million annually, with a significant portion attributed to Kayla’s influence and content.

Product Sales:

• BBG Guides and Merchandise: Kayla also generates income from the sales of her BBG workout guides, books, and fitness merchandise.

Total Estimated Annual Income:

• Kayla Itsines’ total annual earnings are estimated to be in the range of $10 million to $20 million, factoring in her social media income, app revenues, and other business ventures.

Her success is a testament to her influence in the fitness industry and her ability to monetize her social media presence effectively.

2. Margot Robbie – Acting/Celeb

• Instagram: @margotrobbie
• Known for: Hollywood actress, known for roles in The Wolf of Wall Street, Harley Quinn in Suicide Squad, and more.

Margot Robbie, being a highly successful Hollywood actress and global celebrity, has a significant earning potential, both from her acting roles and her social media presence. However, her income from social media is likely much lower compared to influencers who primarily focus on social media monetization. Here’s an overview:

Social Media Earnings:

• Instagram: While Margot Robbie has a substantial following on Instagram, with millions of followers, her earnings from social media are not her primary income source. Celebrities like her often use social media to engage with fans, promote films, and endorse luxury brands or charitable causes.
  • Sponsored Posts: If Margot chooses to do sponsored posts, she could easily command between $100,000 to $250,000 per post, depending on the brand and campaign. However, she is selective about endorsements, which can limit the frequency of such posts.

Primary Income:

• Acting: Margot Robbie’s primary income comes from her acting career. She earns millions per film, with her salary reportedly ranging from $5 million to $12.5 million per movie, depending on the project.
• Production Company: Margot co-founded the production company LuckyChap Entertainment, which has been involved in successful projects like I, Tonya and Promising Young Woman. This adds to her income through production deals and royalties.

Total Estimated Annual Income:

• Margot Robbie’s total annual income, combining her acting, production company, and potential social media earnings, is likely in the range of $20 million to $30 million or more, depending on her projects in a given year.

While her social media earnings are significant, they are a relatively small portion of her overall income, which is predominantly driven by her successful acting career and business ventures.

3. Sarah’s Day (Sarah Stevenson) – Health & Wellness

• Instagram: @sarahs_day
• Known for: Health, fitness, and lifestyle content, as well as her Sezzy Squad community.

Sarah’s Day, also known as Sarah Stevenson, is a well-known Australian influencer in the health, fitness, and wellness space. She has built a strong brand and a dedicated community, the “Sezzy Squad,” through her social media platforms, primarily Instagram and YouTube. Here’s an overview of her estimated earnings from social media:

Social Media Earnings:

• Instagram: With over 1 million followers on Instagram, Sarah’s Day can command substantial fees for sponsored posts. It’s estimated that she earns between $10,000 to $30,000 per sponsored Instagram post, depending on the brand and the nature of the collaboration.
• YouTube: Sarah’s Day also has a successful YouTube channel with over 1.5 million subscribers. She earns revenue from ads, sponsored content, and affiliate marketing. Her estimated earnings from YouTube can range from $50,000 to $150,000 annually, depending on video views and engagement.

Product Lines and Collaborations:

• Sunee App: Sarah launched her health and wellness app, Sunee, which offers recipes, meal plans, and wellness tips. This app likely contributes significantly to her income, though exact figures are not public.
• Activewear and Merch: Sarah has collaborated with fitness and activewear brands to create her own.

4. Pia Muehlenbeck – Fashion & Lifestyle

• Instagram: @piamuehlenbeck
• Known for: Fashion, beauty, and travel content, often seen alongside her husband, Kane Vato.

5. Lauren Curtis – Beauty

• Instagram: @lozcurtis
• Known for: Makeup tutorials, beauty advice, and product reviews.

6. Lachlan Power – Gaming

• Instagram: @lachlan
• Known for: Gaming content, particularly Fortnite, with a massive following on YouTube.

Lachlan Power, known simply as “Lachlan,” is one of Australia’s top gaming influencers, particularly famous for his Fortnite content. His substantial following across multiple platforms makes him one of the highest-earning gaming content creators. Here’s an overview of his estimated earnings:

Social Media Earnings:

• YouTube: Lachlan’s YouTube channel is his primary source of income, where he has over 15 million subscribers. His gaming videos, particularly Fortnite content, generate substantial ad revenue. It’s estimated that Lachlan earns between $1 million to $2.5 million annually from YouTube ad revenue alone, depending on video views, engagement, and the number of uploads.
• Instagram: With over 2 million followers on Instagram, Lachlan can also command high fees for sponsored posts. While his Instagram earnings are secondary to his YouTube income, he could still earn between $10,000 to $30,000 per sponsored post, depending on the brand and campaign.

Other Revenue Streams:

• Merchandise Sales: Lachlan has his own merchandise line, “PWR,” which sells gaming-themed clothing and accessories. This is another significant revenue stream, potentially earning him hundreds of thousands of dollars annually.
• Brand Partnerships and Sponsorships: Lachlan collaborates with gaming companies, tech brands, and other sponsors. These partnerships are highly lucrative, with some deals potentially bringing in hundreds of thousands of dollars per year.
• Live Streaming: Lachlan also streams on platforms like Twitch, where he can earn money through donations, subscriptions, and sponsorships. This adds another layer to his income.

Total Estimated Annual Income:

• Lachlan Power’s total estimated annual income from all sources—including YouTube, Instagram, merchandise, sponsorships, and live streaming—is likely in the range of $3 million to $5 million or more, depending on the success of his content and business ventures in a given year.

Lachlan’s success as a gaming content creator and entrepreneur has positioned him as one of the highest earners in the gaming industry, both in Australia and globally.

7. Tash Sefton & Elle Ferguson – Fashion (They All Hate Us)

• Instagram: @theyallhateus
• Known for: Fashion, style inspiration, and their online store.

Tash Sefton and Elle Ferguson, the duo behind “They All Hate Us,” have established themselves as prominent figures in the fashion industry. Their brand, known for its fashion inspiration and online store, has garnered a significant following on social media. Here’s an overview of their estimated earnings:

Social Media Earnings:

• Instagram: The “They All Hate Us” Instagram account has amassed a large following, with hundreds of thousands of followers. They are known for sharing curated fashion content, style inspiration, and product promotions. For sponsored posts, they could earn between $5,000 to $15,000 per post, depending on the brand and the nature of the collaboration.

Online Store:

• E-Commerce Revenue: Tash and Elle run an online store as part of their brand, selling curated fashion items, accessories, and more. The store likely generates significant revenue, though exact figures are not publicly available. Depending on the traffic and sales volume, this could contribute substantially to their overall income.

Brand Collaborations and Partnerships:

• Fashion Partnerships: The duo has collaborated with various high-end fashion brands, participating in design collaborations, promotions, and sponsored events. These partnerships can be quite lucrative, potentially earning them hundreds of thousands of dollars annually, depending on the scope and scale of the projects.

Total Estimated Annual Income:

• Tash Sefton and Elle Ferguson’s total estimated annual income from their social media activities, online store, and brand collaborations is likely in the range of $500,000 to $1.5 million or more, depending on the success of their business ventures and partnerships in a given year.

Their success is driven by a combination of social media influence, a keen eye for fashion, and entrepreneurial ventures, making them prominent figures in the Australian fashion scene.

8. Sammy Robinson – Beauty & Lifestyle

• Instagram: @sammmyrobinson
• Known for: Beauty tutorials, lifestyle content, and collaborations with major beauty brands.

Sammy Robinson is a well-known Australian beauty and lifestyle influencer who has built a substantial following through her beauty tutorials, lifestyle content, and collaborations with major beauty brands. Here’s an overview of her estimated earnings:

Social Media Earnings:

• Instagram: Sammy Robinson has over 1 million followers on Instagram, where she shares beauty tips, product recommendations, and lifestyle content. She is estimated to earn between $5,000 to $15,000 per sponsored post, depending on the brand, campaign, and the scope of the collaboration.
• YouTube: Sammy also has a successful YouTube channel with hundreds of thousands of subscribers. Her beauty tutorials and lifestyle videos generate revenue through ads, sponsorships, and affiliate marketing. Her estimated annual earnings from YouTube can range from $50,000 to $150,000, depending on video views, engagement, and sponsorship deals.

Brand Collaborations and Partnerships:

• Beauty and Lifestyle Brands: Sammy has collaborated with numerous high-profile beauty and lifestyle brands, often serving as a brand ambassador or participating in promotional campaigns. These collaborations are highly lucrative, potentially adding significant income depending on the scale and exclusivity of the partnership.

Product Lines:

• Business Ventures: Sammy has also ventured into creating her own products or collections, often collaborating with beauty brands to launch exclusive lines. This contributes additional income, though specific figures depend on sales and contract terms.

Total Estimated Annual Income:

• Sammy Robinson’s total estimated annual income from social media, YouTube, brand collaborations, and product lines is likely in the range of $500,000 to $1 million or more, depending on the number of partnerships, the success of her content, and business ventures in a given year.

Sammy Robinson’s ability to leverage her influence in the beauty and lifestyle space, combined with her entrepreneurial efforts, has made her one of Australia’s top-earning beauty influencers.